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PAPER in our LIVES

The Power of Print in Higher Education

Friday, June 29, 2018, Source: Blueline by Domtar

HOW PRINT CAN HELP YOUR SCHOOL STAND OUT The higher education market has become increasingly competitive in recent years as schools contend for prospective students. Students, however, aren’t the only audience that schools must reach. Beyond their students, the community that composes a school’s broader support network includes parents, alumni, donors, faculty and staff. Colleges […]The post The Power of Print in Higher Education appeared first on Blueline by Domtar.

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Print Quality and Paper Formation

Wednesday, June 27, 2018, Source: Blueline by Domtar

Better is……Better So often lately I hear the phrase “paper is the fifth color in printing”.  It is certainly true that the color of the paper, even when looking at shades of white, will impact the way color will build when printing with transparent inks.  It is less common to hear mention of the formation […]The post Print Quality and Paper Formation appeared first on Blueline by Domtar.

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Customer Experience and the Rise of Print Marketing

Monday, June 25, 2018, Source: Blueline by Domtar

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, […]The post Customer Experience and the Rise of Print Marketing appeared first on Blueline by Domtar.

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Sustainability Beyond the Forest

Friday, June 22, 2018, Source: Blueline by Domtar

Earlier this month over 100 countries celebrated World Environment Day, the date set aside by the UN to encourage the protection of our shared planet.  This year’s World Environment Day theme was similar to that of Earth Day 2018 – “Beat Plastic Pollution”. This month also marked the annual Sustainable Brands conference, a global showcase of […]The post Sustainability Beyond the Forest appeared first on Blueline by Domtar.

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3 Projects Enhanced by Heavyweight Papers

Wednesday, June 20, 2018, Source: Blueline by Domtar

Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love. Domtar considers anything heavier than […]The post 3 Projects Enhanced by Heavyweight Papers appeared first on Blueline by Domtar.

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