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Direct Mall: 4 Reasons it’s the Ultimate Sensory Input Tool

Friday, January 20, 2017, Source: Blueline by Domtar

Emotional marketing is certainly a hot topic, and direct mail provides the sensory input to give advertisers the biggest bang for their buck. And when direct mail is paired with digital in an optimized media mix, advertisers get the results they crave and consumers receive an emotional statement that’s difficult to forget. Need proof? We […]The post Direct Mall: 4 Reasons it’s the Ultimate Sensory Input Tool appeared first on Blueline by Domtar.

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Printing Equipment: Find the Fit for Your Design Solution

Monday, January 16, 2017, Source: Blueline by Domtar

When it comes to print design, it’s important to begin with the end in mind. The final design solution needs to sync with your customer research findings and your choice of printing equipment. I know, I know—when I was a designer and a printer would begin to rattle off their list of printing equipment, my […]The post Printing Equipment: Find the Fit for Your Design Solution appeared first on Blueline by Domtar.

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Design Solutions: When Should You Use a PMS Color?

Friday, January 13, 2017, Source: Blueline by Domtar

Pantone color, PMS color, spot color—if you’ve worked as a designer for longer than a day you’ve no doubt heard these terms. But what do they mean? As defined by the Pantone website, “The Pantone Color Matching System (PMS) is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations […]The post Design Solutions: When Should You Use a PMS Color? appeared first on Blueline by Domtar.

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Print Solutions: Become More Than a Vendor

Wednesday, January 11, 2017, Source: Blueline by Domtar

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable […]The post Print Solutions: Become More Than a Vendor appeared first on Blueline by Domtar.

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Outstanding Employee Engagement in 3 Steps

Monday, January 9, 2017, Source: Blueline by Domtar

When we speak about sustainability, most people default to the environmental aspect – the focus on preserving nature and conserving our natural resources. But that view overlooks an important component to the broader, “three pillars” of sustainability – which also takes into account economic and social impacts.   It’s this social component of sustainability, or […]The post Outstanding Employee Engagement in 3 Steps appeared first on Blueline by Domtar.

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