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PAPER in our LIVES

Tis’ the season for #Print Conferences

Friday, April 29, 2016, Source: Blueline by Domtar

It is spring and tis’ the season for print conferences (apparently); all in one month and practically all on the same week. It’s been a busy couple of weeks and our fearless road warriors are weary from their travels but we’re all back and reflecting on how great each of the events were and what […]The post Tis’ the season for #Print Conferences appeared first on Blueline by Domtar.

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Business Card Basics

Wednesday, April 27, 2016, Source: Blueline by Domtar

In my opinion the single most important physical piece in an identity system is the business card. This simple card says so much about you and your business. While its format hasn’t changed much over the years, in a world dominated by digital communication, its importance is greater than ever. When it comes to networking […]The post Business Card Basics appeared first on Blueline by Domtar.

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From the Mag: Fossil and the Importance of Paper and Brand

Monday, April 25, 2016, Source: Blueline by Domtar

Tim Hale, SVP Fossil Group In his daily role at Fossil, Tim oversees global marketing strategies and tactics for the brand and oversees the creative team as they develop all campaign, web and communications work.   Fossil has weathered major shifts in marketing and consumer behavior. To stay relevant, Hale has taken cues from brands that […]The post From the Mag: Fossil and the Importance of Paper and Brand appeared first on Blueline by Domtar.

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Celebrating #Print and Salem One, Inc. at 50th PICA Awards

Friday, April 22, 2016, Source: Blueline by Domtar

Domtar is proud to support Printing Industries of America (PIA) and our local affiliate Printing Industries of the Carolinas (PICA). Last weekend, we were honored to be one of the sponsors for the 50th Annual PICA Awards. This event recognizes and rewards printing and imaging companies who combine fine craftsmanship with technology in order to […]The post Celebrating #Print and Salem One, Inc. at 50th PICA Awards appeared first on Blueline by Domtar.

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Paper Opacity – It’s More Than Just A Number

Wednesday, April 20, 2016, Source: Blueline by Domtar

When selecting a paper stock for your next project, it is important to consider not only the advertised opacity of the paper, but the ability of the sheet to minimize show-through.  Although the two are related, they are not the same.   Opacity, as a technical number, is related to the ability or inability of […]The post Paper Opacity – It’s More Than Just A Number appeared first on Blueline by Domtar.

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