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PAPER because
Paper is Sustainable
Paper: Truth or Fiction?
Paper ≠ Bad
Domtar & Sustainability
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Domtar & the Rainforest Alliance
Paper is Personal
People... Meet Paper
Paper In Our Lives
Striking the Right Balance
Paper is Purposeful
Still An Effective Media
How Well Do You Know Paper?
The Paper Legacy
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Knowledge Center
It’s flat, it’s flexible, and you can write on it — but what can paper do for you?
What percentage of consumers actually read or skim advertising mail delivered to their home?
(Choose one)
5%
75%
81%
25%
Which advertising medium generates the highest response rates?
(Choose one)
Direct Mail
Magazine Advertising
Newspaper Advertising
Broadcast Media
How much money did advertising mail contribute to the U.S. economy in 2009?
(Choose one)
$72 billion
$702 billion
$72 milliion
$702 million
When reading direct mail, which area of the brain showed increased activity?
(Choose one)
Temporoparietal Lobe
Temporoparietal Junction
Cerebral Cortex
Parietal Cortex
What percentage of marketing budgets is used for direct mail?
(Choose one)
35%
40%
20%
10%
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