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How well do you know paper?

It’s flat, it’s flexible, and you can write on it — but what can paper do for you?

What percentage of consumers actually read or skim advertising mail delivered to their home?(Choose one)




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Which advertising medium generates the highest response rates?(Choose one)




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How much money did advertising mail contribute to the U.S. economy in 2009?(Choose one)




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When reading direct mail, which area of the brain showed increased activity?(Choose one)




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What percentage of marketing budgets is used for direct mail?(Choose one)




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