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PAPER in our LIVES

Improving Overall Print Goals Through Collaboration

Friday, February 16, 2018, Source: Blueline by Domtar

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of […]The post Improving Overall Print Goals Through Collaboration appeared first on Blueline by Domtar.

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Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper!

Wednesday, February 14, 2018, Source: Blueline by Domtar

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper to tell your brand story? Sure, you could […]The post Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper! appeared first on Blueline by Domtar.

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Elevate Your InDesign Game with CreativEdge™

Wednesday, February 7, 2018, Source: Blueline by Domtar

At Blueline, we strive to be a resource for ideas that we feel will benefit the design and print community.  We are fortunate to get a wide angle view as we interact with businesses across North America throughout the year.  One of the themes we often promote is that our industry should not fear digital […]The post Elevate Your InDesign Game with CreativEdge™ appeared first on Blueline by Domtar.

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Print, Paper and the Customer Journey

Tuesday, February 6, 2018, Source: Blueline by Domtar

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each […]The post Print, Paper and the Customer Journey appeared first on Blueline by Domtar.

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3 Ways Direct Mail is Reshaping Your Marketing Strategy

Friday, February 2, 2018, Source: Blueline by Domtar

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are […]The post 3 Ways Direct Mail is Reshaping Your Marketing Strategy appeared first on Blueline by Domtar.

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