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Marketing Media Mix and Budget Allocation

Friday, December 15, 2017, Source: Blueline by Domtar

With the New Year quickly at our heels, marketing departments are facing tough questions regarding strategies, the planned marketing media mix and budget allocation for 2018. 2017 was the year of digital transformation.  Whether your strategy centered on this digital transformation or not, for marketing professionals, this topic was the center of all dinner conversations […]The post Marketing Media Mix and Budget Allocation appeared first on Blueline by Domtar.

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