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Print, Paper and the Customer Journey

Tuesday, February 6, 2018, Source: Blueline by Domtar

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each […]The post Print, Paper and the Customer Journey appeared first on Blueline by Domtar.

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