Sometimes understanding the big picture means spreading it all out on the floor.
You have a vision, a compelling story to tell. The strategy’s formed. It’s clear as crystal in your mind. You want to share it with the world, show them what you’re about. Paper can help.
Being creative can require a lot of planning. And many highly inventive people rely on paper to help structure their ideas so they can best convey their artistic conceit. Some writers will tell you that, before they even begin to weave a tale, they draft the key plot points on a detailed outline which they print out and use as the roadmap for their story.
The same idea applies to many great film and video directors, who work with artists to lay out their vision on intricate storyboards. And while the practice of digital storyboarding is becoming more and more popular, many of those ‘in the bizz’ still prefer to put their drawings down on paper and board so the crew can get a global view the project at a glance. Such is the case at studios like Animatics and Storyboards in Orlando, Florida, where, according to its president Mark Simon, half of the board artists still prefer to work on paper.1
Industrial artists also know that the devil can be in the details. Take architects, for example, who create different views of their projects, from floor plans to cross-sections to the positioning of electrical panels.2 This exercise helps them drill deep into their concepts to come up with an overall narrative that fully expresses the genius of their project. Again, while today’s designers often work on computer, print remains a medium of choice when it comes time to share plans with clients and or refer to them out on the construction site.
See, that’s the thing with paper. It’s convenient and almost infinitely adaptable to any story you want to tell, no matter what your area of expertise. Companies across the business spectrum continue to recognize the advantage of printed reports and communications for keeping in touch with their stakeholders. Whether they’re relating their financial performance, announcing a new acquisition, or blowing their horn about their latest marketing success, many are still choosing to produce documents they can send in the mail or hand out so people can take them home after the big meeting.
As the issue of the environmental and social footprint of large corporations has gained traction in the public eye, sustainability reporting has become one of the stories that more and more people want to hear. In a spirit of transparency, these documents “lay it all out there” for the world to see how a company is performing on the economic, social and environmental fronts. Those who choose to print their reports know that there is a wide range of environmentally responsible paper options to choose from – making it a kind of calling card that itself demonstrates their commitment to sustainability.
Domtar started “going green” long before many of its peers in the pulp and paper making industry. For nearly two decades, we have been committed to the highest standards of responsibility throughout the life cycle of our products. This dedication to sustainability is part of the core vision of our company: “to be the leader in innovating fiber-based products, technologies, and services; committed to a sustainable and better future”. In keeping with this, we print full bi-annual Sustainable Growth Reports, with interim reports in between.3
We want our customers and other stakeholders to see who we are and understand what we stand for. To see how we’re making things better, the goals we’ve reached and where we’re still striving to improve. To get the big picture on our actions to deal with this global issue. And maybe even to help inspire us to do more.
We feel that we have a compelling story to tell – about our paper and on paper in general. And whether your story is fully grown or still in its infancy, whether it’s in words or images, whether it’s an artistic creation or a key message to stockholders, paper can help you lay it all out for the world to see.
1 Animatics & Storyboards.
2 Strelka, Charles. Building Drawing Checklist: Architectural Drawings. 1982.
3 Domtar Sustainability