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Connect Direct Mail with Facebook to Increase Response

Monday, July 24, 2017, Source: Blueline by Domtar

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns. […]The post Connect Direct Mail with Facebook to Increase Response appeared first on Blueline by Domtar.

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Working Smart for the Long Term: The 2017 Domtar Sustainability Report

Friday, July 21, 2017, Source: Blueline by Domtar

Imagine 131 million pounds – or the weight of 150 Boeing 747-400s ready for takeoff – well, that’s the amount of waste Domtar has kept out of landfills since 2013.   This waste reduction is one of many examples of Domtar’s commitment to working more sustainably. But to those within the company’s walls, that dedication […]The post Working Smart for the Long Term: The 2017 Domtar Sustainability Report appeared first on Blueline by Domtar.

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What’s My Name! How Personalization Campaigns Up Your Direct Mail Game

Wednesday, July 19, 2017, Source: Blueline by Domtar

I was recently out of town on vacation and returned to a pile of mail. As I was sitting and sorting my mail, I put a postcard in the recycle pile. However, in that one instance, I saw something that grabbed my attention. It made me stop and interact with the postcard. Was it a […]The post What’s My Name! How Personalization Campaigns Up Your Direct Mail Game appeared first on Blueline by Domtar.

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Top 4 Project Planning Tips for your next Digital Print Project

Monday, July 17, 2017, Source: Blueline by Domtar

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and […]The post Top 4 Project Planning Tips for your next Digital Print Project appeared first on Blueline by Domtar.

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Why Choose Digital Printing?

Friday, July 14, 2017, Source: Blueline by Domtar

As society immerses further into the digital age with information and knowledge exchanged at the tap of a button, the Printing Industry is developing the capacity to adapt to it. Digital printing is growing as consumers of print adapt to the convenience of reduced inventory, and use of variable data to make a more personal […]The post Why Choose Digital Printing? appeared first on Blueline by Domtar.

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